If everyone were delighted with the same visual solutions, the world would become faceless. But why does what one like annoy the other? And how is it that the thoughtful interior, admired at the stage of a design project, turns out to be uncomfortable? Answers to these and many other questions gives a fusion of psychology and creativity — psychodesign.
The clothes have dozens of sizes, and there are even more ways to choose a style. In addition to taste preferences, growth, build, body proportions and the shape of its individual parts are used. Interior design is another matter. The only criterion affecting his future user is whether he likes it or not. That was until psychologists broke into this industry.
Physical comfort is managed by ergonomics, and its laws are universal. Mental — psychological design, and here at the forefront of individual approach. To look into the client’s head, determine his psycho-type and only then design it. Already knowing in what interior such a person feels comfortable, protected and reveals his potential.
Psychology is not the most accurate science. But, crossed with the design of the premises, it makes a profit. Therefore, it is not surprising that the new industry is full of charlatans telling about aura and torsion fields. We will consider only those signs that are described scientifically and actually form the psycho-type person.
Four types, which Hippocrates and Galen singled out in antiquity, are still relevant:
Sanguine men. More space and light — these cheerful persons are comfortable in the open space and studio apartments with large windows without partitions. They are stimulated by bright colors and contrasting combinations, and an excess of furniture is depressing. They like any style, if it is to minimalism.
Phlegmatic. The design is designed to help them cope with uncertainty. Stone, wood, forged metal and smaller glass make it convenient for such people, if they are surrounded by materials for centuries, calm colors and a classic style. They appreciate the details: carpets, paintings on the walls and plenty of pleasant things.
Choleric. Their energetic impermanence is reflected in a passion for transpositions. Therefore, modular furniture and transforming sofas — what you need. Of all the styles, fusion is the most important for choleric, and of colors, a gamma with a predominance of blue and green is.
Melancholic. They desperately need a sense of security; therefore, they prefer close comfort to open spaces, and thick curtains to lightweight curtains. They are comfortable among massive furniture. Rare bright accents are permissible only in the working area, in the rest pastel colors are optimal.
The Swiss scholar preached a psychological approach to space even before it became mainstream. He identified 4 "color" personality types:
Green. Prefers to broadcast confidence in the design of the premises. Such a person is comfortable among stone, metal and forged decorative elements.
Red. Bright personality — appropriate interior. Frilly decor, animal skins and furniture upholstered in exotic leather will be most welcome.
Blue. All in himself, a man of this “color” chooses a homely, even slightly rustic comfort. Leather prefers textiles, and monumentality - simplicity.
Yellow. Invincible optimism is embodied in the predilection for shine: glass and chrome elements. Dilute hi-tech bright accents — and you're done.
Men and women are also different in their views on the perfect interior design. Statistically, the representatives of the stronger sex often prefer cold colors, functional furniture and automated systems, and the beautiful half of humanity prefer warm colors, soft materials and an abundance of decorative elements.
Of course. If you go not from person to interior, but vice versa. The first step is to identify and structure the target audience of the product or service. Then, having studied it (optimally — with the involvement of focus groups), identify the key features of the psycho-type of potential clients. And, finally, reflect them in the design of commercial premises.
If it’s not about sales, but about increasing employee productivity, it’s still easier. Contact a professional who will examine each member of your team and provide recommendations. It will only take them into account during the next repair or move to a new office.
